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Richard A. Sheff, MD, CMSL, Chairman and Executive Director
Richard A. Sheff, MD, CMSL, is chairman and executive director with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. He brings more than 25 years of healthcare management and leadership experience to his work with physicians, hospitals, and healthcare systems across the country. With his distinctive combination of medical, healthcare, and management acumen, Dr. Sheff develops tailored solutions to the unique needs of physicians and hospitals. He consults, authors, and presents on a wide range of healthcare management and leadership issues, including governance, physician-hospital alignment, medical staff leadership development, ED call, peer review, hospital performance improvement, disruptive physician management, conflict resolution, physician employment and contracting, health care systems, service line management, hospitalist program optimization, patient safety and error reduction, credentialing, strategic planning, regulatory compliance, and helping physicians rediscover the joy of medicine.
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Steven W. Bryant, Vice President and Managing Director
Mr. Bryant serves as vice president and managing director for The Greeley Company with over 20 years of experience in healthcare management and leadership. He is a strong proponent of the principle that hospitals and physicians should never do anything just to meet an accreditation standard. Instead, he helps them do the right thing to give great care to patients and run a great hospital, and let regulatory compliance be a byproduct. Bryant is a popular speaker and author with particular expertise in continuous survey readiness, using the accreditation process to improve quality, finding maximum flexibility in Joint Commission, CMS and other standards, and helping physicians understand and get value out of the accreditation process.
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Maureen Connors Potter, RN, BSN, MSN, Vice President
Maureen Connors Potter, RN, BSN, MSN, is vice president for International Services with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. Former executive director for International Accreditation at the Joint Commission International (JCI), Potter leads the delivery of Greeley consulting services, including development and distribution of publications, information, education, training, and consulting, to the global market. Potter has worked in healthcare for more than 30 years, including more than 20 years in various leadership roles with the U.S. Army Medical Department. She retired as a Lt. Colonel. Prior to joining the Greeley Company, she was managing director at Magellan Health Services, the leading diversified specialty healthcare management organization in the United States, where she was responsible for product oversight of the integrated disease management programs, including behavioral health and chronic diseases.
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Robert J. Marder, MD, CMSL, Vice President
Robert J. Marder, MD, CMSL, is vice president with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. He brings more than 25 years of healthcare leadership and management experience to his work with physicians, hospitals, and healthcare organizations across the country. Dr. Marder’s many roles in senior hospital medical administration and operations management in academic and community hospital settings make him uniquely qualified to assist physicians and hospitals in developing solutions for complex medical staff and hospital performance issues. He consults, authors, and presents on a wide range of healthcare leadership issues, including effective and efficient peer review, physician performance measurement and improvement, hospital quality measurement systems and performance improvement, patient safety/error reduction, and utilization management.
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Sharon Courage, RN, MPH, Vice President
Sharon Courage, RN, MPH, is vice president with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She brings more than 20 years of healthcare experience to her work with hospitals and healthcare organizations across the country. Courage assists clients with the development and implementation of a variety of healthcare programs including quality management, patient safety, care/case management, risk management, and medical and cost management processes. She is also conversant in the Joint Commission standards and CMS Conditions of Participation and assists organizations with the assessment of current compliance and the development of processes to meet standards.
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Claude (Bud) Pate, REHS, Vice President, Content and Development
Mr. Pate serves as vice president for content and development at The Greeley Company. He is a nationally recognized expert in patient flow and in hospital and health system regulation and accreditation with over 30 years experience in high profile problem solving. Mr. Pate's patient flow work brings him to institutions and podiums across the country to solve one of healthcare's most daunting challenges: how to reliably and consistently bring patients into contact with emergency providers and how to quickly find an inpatient bed for admitted patients. In the regulatory world, Mr. Pate has an unmatched track record for consultation under fire, helping institutions avoid adverse accreditation and certification actions while simplifying the challenge of ongoing compliance.
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Gayle Bielanski, RN, BS, CPHQ, Senior Consultant
Ms. Bielanski is a consultant with The Greeley Company, specializing in quality, accreditation and case management. She brings over brings over 20 years experience in quality, Joint Commission, CMS, accreditation and regulatory compliance. Ms. Bielanski has a background in nursing administration, quality, risk and case management. She specializes in preparing organizations for accreditation and regulatory compliance.
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Jonathan H. Burroughs, MD, MBA, FACPE, CMSL, Senior Consultant
Jonathan H. Burroughs, MD, MBA, FACPE, CMSL, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. He works with medical staffs and boards throughout the country in the areas of governance, credentialing, privileging, peer review and performance improvement, medical staff development planning, strategic planning, and physician performance and behavior management. Dr. Burroughs is one of The Greeley Company’s leading national speakers and also currently serves on the national faculty of the American College of Physician Executives where he has been consistently rated as one of its top speakers and educators during the past five years.
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Laure L. Dudley, RN, MS, Consultant
Laure L. Dudley, RN, MS, is a consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She has more than 30 years of healthcare experience in management, compliance, clinical operations, product development, quality and performance improvement services, and program support and service delivery in a variety of settings. Dudley specializes in supporting accreditation and regulatory compliance through evaluation, preparation, and performance improvement activities.
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Lisa Eddy, RN, CPHQ, Senior Consultant
Lisa Eddy, RN, CPHQ, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She brings more than 22 years of experience in Joint Commission, CMS, HFAP, and NCQA accreditation and certification to her work with hospitals and healthcare organizations across the country. Eddy’s background in nursing administration, quality, and risk management enables her to apply real-world healthcare knowledge to the challenges of meeting regulatory requirements. She specializes in preparing organizations for accreditation and implementing solution-based, continuous accreditation readiness programs. She is also heavily involved in Greeley’s practice of helping organizations facing post-survey adverse action and/or CMS decertification—clarifying requirements for improvement and developing CMS action plans. In addition, Eddy is instrumental in facilitating implementation strategies for performance improvement and quality management systems and she serves as a senior advisor to many Greeley Center for Healthcare Accreditation clients.
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Marcia Hargreaves, Consultant
Marcia Hargreaves is a consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She brings more than 25 years of healthcare experience to her work with hospitals and healthcare organizations across the country. Hargreaves specializes in preparing organizations for accreditation and regulatory compliance. In addition, she assists clients by providing quality and performance improvement expertise.
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Mary J. Hoppa, MD, MBA, CMSL, Senior Consultant
Mary J. Hoppa, MD, MBA, CMSL, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She brings more than 15 years of healthcare leadership and management experience to her work with physicians, hospitals, and healthcare organizations across the country. Dr. Hoppa’s roles in hospital administration and medical staff leadership in academic and community hospital settings make her uniquely qualified to assist physicians and medical centers in developing effective solutions to their most significant challenges. She has experience in credentialing and privileging, peer review and quality, medical staff education, conflict resolution, and is the leader of The Greeley Company’s bylaws division.
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Brad Keyes, CHSP, Senior Consultant
Brad Keyes, CHSP, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. His expertise is in the management of the Life Safety Program, including the Environment of Care and Emergency Management programs. Keyes analyzes and develops leadership effectiveness and efficiency in work processes, focusing on assessing an organization’s preparedness for survey, evaluating processes in achieving preparedness, and guiding organizations toward compliance. He has been effective both in training large groups as well as meeting one-on-one with healthcare leaders. This work has involved organizational assessment; management training; ongoing coaching of task groups; and extensive one-on-one coaching of facility leaders.
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Barbara LeTourneau, MD, MBA, FACPE, FACEP, Senior Consultant
Barbara LeTourneau, MD, MBA, FACPE, FACEP, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She brings more than 25 years of clinical and administrative experience to her work with physicians and hospitals nationwide. Dr. LeTourneau’s many roles in senior medical administration positions make her qualified to help physicians and hospitals develop solutions to their most challenging problems. She has consulted, authored, and presented on a wide range of healthcare management topics, including medical staff affairs, medical staff structure and bylaws redesign, physician discipline, infrastructure design and implementation, work process and social system redesign, medical policy, physician performance evaluation, credentialing, and quality and performance management.
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Steven MacArthur, Senior Consultant
Steven A. MacArthur is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. He brings more than 30 years of experience in the healthcare environmental services and safety fields—including more than 20 years in acute care hospitals—to his work with hospitals and healthcare organizations across the country. MacArthur provides on-site safety assessments and helps facilities to prepare for and respond to Joint Commission/CMS accreditation and OSHA compliance surveys. MacArthur also provides educational programs; specifically consulting and presenting on The Joint Commission’s Environment of Care, Life Safety Code®, and Emergency Management standards; CMS’ physical environment Conditions of Participation; and guidelines and regulations of the Occupational Safety and Health Administration (OSHA), the Environmental Protection Agency, the Department of Environmental Protection, and the Department of Public Health.
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Patricia Pejakovich, RN, BSN, MPA, CPHQ, Senior Consultant
Patricia Pejakovich, RN, BSN, MPA, CPHQ, CSHA, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She brings more than 30 years of management experience to her work with healthcare organizations across the nation. Pejakovich applies leadership and nursing experience to help hospitals and medical staffs develop solutions to their toughest problems. She has a particular expertise in accreditation standards and regulatory compliance but consults on a wide range of areas, including: utilization management; credentialing; data management and design; hospital and medical staff quality improvement processes, forms, documents, tools, and reports to support improvement activities; infection control; nursing peer review; organizational readiness for survey; policy and procedure development; and employee orientation and competency assessments.
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Derenda S. Pete, RN, MBA, Senior Consultant
Derenda S. Pete, RN, MBA, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She is a nationally recognized healthcare facilitator and emergency services clinician with more than 25 years of combined experience as project director, senior consultant, healthcare administrator, and department manager. As a former managing partner of a healthcare management consulting firm, Pete helps institutions across the country address difficult operational issues. By combining her knowledge of best demonstrated practices with profound data analysis skills and practical clinical/operational expertise, she has guided her clients toward improved customer service and profitability. For more than 15 years, the approach Pete has taken with her clients, which typically focuses on process redesign and labor optimization, has been successful in maximizing her clients’ functional capacity and improving their return on investment.
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Kenneth Rohde, Senior Consultant
Kenneth Rohde is a senior consultant for patient safety and process improvement with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. He brings more than 27 years of experience in quality management to his work with physicians, hospitals, and healthcare organizations across the country. Rohde has participated in and managed projects to improve business effectiveness and business development for healthcare, nuclear power, and manufacturing facilities around the globe. He instructs, presents, and consults in the areas of patient safety and human performance evaluation; improvement and error reduction strategies; risk management and corrective action program evaluation and redesign; root cause and apparent cause analysis; improving performance through process management; effective procedure writing; failure modes and effects analysis; effective data collection, analysis, and trending; and change management.
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Marla Smith, MHSA, Consultant
Marla J. Smith, MHSA, is a consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. Her areas of expertise are in medical staff and nursing peer review, medical and hospital quality performance improvement, and physician- and hospital-based data analysis. Smith works closely with clients during the assessment and redesign process of medical staff and hospital quality programs. She assisted in the design and development of both The Greeley Company’s Peer Review Case Tracking and Physician Profile Reporter databases and works with clients in the implementation and training phases for both databases.
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Brenda Summers, MBA/MHA, MSN, RN, NEA-BC, CSHA, Senior Consultant
Ms. Summers serves as a senior consultant for The Greeley Company, focusing in the area of accreditation and regulatory compliance. She brings more than 31 years of experience in healthcare leadership to her work with healthcare centers across the country. Ms. Summers applies her years of healthcare leadership, clinical, and regulatory expertise to help our clients understand and meet accreditation standards and compliance expectations. Her in-depth understanding of organizational dynamics and the nature of change, even in times of turbulence, allows her to bring a realistic approach to organizational problem solving and strategic and operational process design.
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WendySue Woods, RN, MHSA, CSHA, Senior Consultant
WendySue Woods, RN, MHSA, CSHA, is a senior consultant with The Greeley Company, a division of HCPro, Inc., in Marblehead, MA. She brings more than 25 years of healthcare experience to her work with hospitals and healthcare organizations across the country. Woods applies her administrative and nursing experiences to help medical facilities and their staff to develop solutions to their toughest problems. Her varied experience and ability to understand compliance—as well as process improvement strategies and their implications across all levels and perspectives—brings a comprehensive and realistic approach to reengineering and regulatory compliance. She has particular expertise in accreditation, regulatory, and risk management compliance, post-survey clarification work, and process improvement strategies. She consults in all areas of Joint Commission accreditation, CMS compliance, medical staff leadership, quality and process management, customer service, and staff education programs.
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